WEST END BANK

West End is a customer-focused, community-driven and innovative financial institution committed to managing, protecting and growing shareholder investments. 

Initiative: A 2 year strategic plan assessing the company’s lifecycle; repositioning the brand and culture to transition from a private to public company with defined objectives for growth.

Result: Award winning marketing programs within the industry during the first year of launching the new brand identity. Increased web traffic and service programs.