THIS ISN’T THEORY.
IT’S TRANSFORMATION THROUGH EXPERIENCE.
⊕ DISCOVER HOW TO TURN STRATEGY INTO EXPERIENCE
Grounded in the insights from Stop Hammering a Bent Nail and Wired for Experience, the course equips leaders, designers, and decisionmakers with the tools to shape human-centered experiences that build loyalty, influence behavior, and drive growth. Whether you're in healthcare, housing, hospitality, or organizational leadership, you’ll learn how to apply neuroscience, behavioral design, and emotional strategy to every touchpoint.
WIRED FOR EXPERIENCE:
Why Emotion Leads and Logic Follows
Wired for Experience is a roadmap for leaders ready to stop managing moments and start shaping meaning. Drawing from neuroscience, psychology, and humancentered design, it explores how workplace culture, customer trust, and innovation all begin—not with tactics, but with understanding how people actually feel, think, and behave.
STOP HAMMERING A BENT NAIL:
Evolving Your Brand Through Experienced-Based Marketing and Design
This guidebook was composed to help assist the multifamily and mixed-use industry with marketing and design practices that have proven successful. Using advanced concepts and research in the field of neuroscience, the hospitality industry has always been at the leading edge of exploring the ideas about what guests say they want and what they really want?
